News

With revenues drying and a period of uncertainty looming, small businesses like ours are shifting strategy to scale back and cut costs. For mission-driven companies, the current pandemic’s impact can feel even more daunting, as we are forced to grapple with a question that is central to our entire existence: to what degree do we remain focused on our core mission -- protect the environment, and save the bees -- in the midst of one of the most consequential pandemics in history. 

The homepage of our website, in an effort to distill the story down for those with smaller attention spans, echoes some version of this story, and it’s not entirely untrue. But here’s a little secret: Most people that start beard oil companies don’t do so because they have such exacting standards for their beard oils that could never be met by the current products in the world; they do so because starting a beard product company is not particularly difficult to do.